Why Bier Judaica
“Its a tragedy of the first magnitude that millions of people have ceased to use their hands as hands. Nature has bestowed upon us this great gift which is our hands. If the craze for machinery methods continues, it is highly likely that a time will come when we shall be so incapacitated and weak that we shall begin to curse ourselves for having forgotten the use of the living machines given to us by God.”
We use our hands
It is the twenty first century now but we keep making our Judaica items by hand. People often ask us: “Why? An automated process will bring you more profits than the traditional handicraft.”
The matter is that factories that churn out Judaica are not part of our tradition. We make Judaica by hand and put our heart and soul into every item because we know that they are not just beautiful things. Blessings will be recited over wine in our Kiddush cup; Torah pointers we have made will touch the parchment of the Holy Scripture. Every time you touch our handicraft, you can feel love and care, which one of our craftsmen, a Jew from Jerusalem, has put into it.
We focus on uniqueness and quality, not quantity.
Every Judaica item we create makes a long way from a simple silver bar to a piece of art. Each item undergoes very thorough quality control so the Bier Judaica stamp is a mark of high value. We keep close track of how our products are “born”: from pre-processing through to packaging and sale. We know the names of many of our clients. For us, this is not line production; this is the job we love. Every day, from early morning to close of business, we make every effort to ensure that the Bier name will remain the symbol of quality in the world of silver Judaica.
We keep Jewish traditions
It is no secret that many well-known Judaica manufacturers have moved some of their business to Spain, Turkey or China. This is not an option for us. All Bier Judaica items are made in our workshop in Jerusalem. We, like our clients, know the value of such things as tradition, religion and the Jewry. These principles help us keep the tradition of crafting Judaica alive as in old days. In the time of high tech and mass production, our silversmithing tradition flourishes owing to our commitments.